Everything is changing around us, and even though it looks like marketing as an industry is ever-changing too, the basics will always be the same.
People are bombarded with information from a variety of platforms, all at the same time. You have a website, advertisements, social media; this makes it difficult to focus your attention on one message. Marketing is all about tracking the user’s journey and making using the information you get. Start from the beginning when clients show interest, through all the steps to contact and conversion. By learning the behaviour of clientele you will be able to better promote the company. It has become essential to use an approach across all three channels, these being owned – such as a website, earned – such as links on websites and paid channels – such as pay per click and affiliate marketing.
The most important channel to market your business is your owned channels. Your website, social media profiles and blogs are known as owned channels. These platforms are used to market any new products or services as well as your overall brand. The goal of a good marketing strategy is to make all the channels work together.
Of course, paid and earned channels are great marketing tools as well. Earned media is there is no real way to control this media. Instagram mentions reviews on consumer review boards and resharing of your posts are all examples of earned channels or media. Paid media channels are a great way to spread the word about your business. The best-paid media channels include Google Ads, Facebook and Instagram ads and LinkedIn depending on your business. Though earned and paid media is great, you absolutely must have a strong owned media channel.
The great thing about owned media is that you can have fun with it, upload videos, blogs, information and make use of SEO strategies to help grow your audience. Just make sure you stay on brand and message.
Our experience in web design and development has allowed us to convert several landing pages and websites. Recent events have made a business website a necessity. More and more people are using websites to sell and advertise products and services. To stand out your business needs to keep up to date with marketing trends. That is where we come in. From design to publishing and marketing, we have an expert team to make your online marketing dreams a reality.
Have the right web presence
The events from the beginning of 2020 have changed the way people interact with businesses. Online shopping has become the norm, even for groceries. We now book services online and people come to our home, whereas consumers we used to go to them. Nail technicians and hairdressers became mobile and visit you at your home. More and more people rely on the internet to find out everything about a business.
To make sure your website is working for you, we made a list of ways to make sure your website is fully optimised and generating the leads you need for success.
How to ensure your website is optimised
Make sure that your content is always up to date. This helps keep your website relevant and makes sure the information is always correct. Redeveloping your website every few years is one of the best ways to make sure your website is still working for your business and your customers.
There are 6 main points to consider when you update your website.
Design
Your website is the global representative of your brand. Make sure that your brand is represented while the site is easy to navigate. We consider your target market when we design a website and balance the needs of the audience with your business and brand. This is how we create memorable websites your customers will love to visit.
Usability
A general rule is that people do not like complications. People want quick and easy results. We aim to give your customers a user-friendly website. To accomplish this, we work to give customers fewer touchpoints on their journey. The smoother we can make a customer’s journey on your website the better.
SEO
Search engine optimisation or SEO is the term used for several different aspects of optimising your website. Your website needs to be easy to find by search engines, and easy to identify its content. The use of keywords or phrases helps in this regard. We will utilise keywords or phrases in your content. Search engines use URLs that are specific to a website to identify the site and its content. We make use of search engine friendly URLs.
Mobile Speed
Instant results. That is what consumers want now. Approximately half of the people using the internet on their mobile phones will leave a website if it does not load in just over two seconds. One of the ranking criteria for search engines is the speed of your website. We work towards making sure that you get the speed that you need.
Content
Of course, updating your site with blogs and images is important, the trend now is posting videos or animations. Just like the written content you need to stay on brand, be informative and unique. It is equally important that your content be interactive in some way, be it a call to action or a suggestion involving your audience.
Integration
The internet is everywhere. It is on your computer, on your phone and your laptop. Websites that do not display correctly across all devices are not nearly as popular as those that do. Make sure not to lose a potential client, because your website is not mobile phone compatible.
Why is it important?
People on the internet can tell a lot about your business from your website. Or at least they think they can. Your business will be judged by your website, if the site is poorly designed and does not function correctly, people will be less likely to contact you. If the loading of the site is slow, potential customers will lose patience and go elsewhere. You need to have an optimised website to help generate the leads you want.
How we build successful websites
What we include in our package:
- A website that is custom made to suit your brand and your ambitions.
- We analyse your website to see if there are any hiccups to be remedied.
- A design that ensures your website will be responsive and display correctly across all devices.
- Research into keywords and phrases for SEO.
- Great software that helps ensure that visitors look where you want them to.
- Your very own contact – a project manager that will supervise the entire process and give your regular feedback.
- Setting up the contact forms and linking them to the required areas.
- Your SSL certificate to make sure that any information exchanged on the website is safe.
- We will implement any policies that you have, and make sure that your site has all the required terms and conditions while making sure you are GDPR compliant.
- After-sales service.
Why Us?
It is a difficult time for businesses across the world. We understand the changes that have taken place in marketing trends and our experience has taught us to take advantage of the shift. There are We do not simply design and create websites; we make sure your website is working at an optimised level and is ready for the current economic and social climate.
To succeed with a website today, you need to make sure that is fast and efficient. Customers want a simple website with little to no friction. Our main goal is to ensure your clients are happy with the website and keep returning. Our experts use a detailed process to create aesthetically pleasing websites that turn leads into sales.
If you are ready for a website to make your year boom, contact us now for a free audit of your website.
