Web design & web development
services.
In today’s digitized world, and with ecommerce thriving and growing even more during the Covid-19 pandemic, the world has access to whatever they want at their fingertips, and at any time. Usually accessible from any smartphone. Your website has now become the first and most lasting impression for most people. A great website usually has an even greater return on investment. We’re open to working with any content management system, so let’s give your brand a facelift.
What do successful websites look like?
Spending the necessary amount of resources and time to make sure it’s fully functional across different platforms, as well as making it user-friendly and aesthetically pleasing, may seem like a costly expense, but the design and beauty of your website is what brings (and keeps) people engaged.
When the design is excellent and ties in well with the content, it brings a higher level of interest for users/consumers, however, high-performing websites should do much more than look good and work well.
Here are some criteria to consider in elevating the quality and functionality of your website (for your company and for the consumer):
- The visuals are aligned to your brand and are an extension of it, and the messaging, context and information is consistent with the times and carries relevancy
- There’s ease in navigating through your website
- It entices people to take action
- Website response and interaction is fast, under-the-hood updates are easy, and there should also be an ease in the ability to integrate with a variety of existing systems and platforms
- Features prominently in search engine results to increase and direct traffic
- Measurable results from good analytics that help point out where improvement can be thought through and implemented
- Easy access for all of your users
- Compatible and optimized for any device
Web design has many key factors. Great websites tick all these boxes.
Great UX leads to a great and enjoyable user experience.
Do your site visitors get answers to all their questions? Where do they stop scrolling down the page, or how much time do they spend scrolling? Do items point to action/Are their actions triggered?
In order to get people sold, navigating your site needs to be easy and clear. Prioritizing the bigger picture and making your site more intuitive by providing people with the information and content relevant to them, amplifies their enjoyment and their investment of your products and your brand.
That’s exactly what UX is – quantitative data balanced with human psychology. This is the method of guiding people from point A to our desired point B.
Great UX makes websites work well.
Conversion copywriting that expands your story.
People connect with clear communication and with stories. Conversion copywriting uses words very specifically, with the focus being on a single action, moulded by phrases, words and selling points moving people to that action. It casts back to your brand which allows a visitor to know your aim is to solve whatever problems they have.
Qualitative and quantitative research
A number of your site visitors will have problems or challenges, and their search for solutions led them to you. Research has shown the information that they find necessary.
- In-depth search engine optimization (SEO) as well as keyword research
- Interviews with stakeholder interviews – tells them more about who you are as an organization, and about your visitors along with whatever pain points they have
- Creating a persona and development work for original brands
Conversion copy hinges on data. This is our starting point in story-telling for your brand.
Conversion-oriented brand storytelling
After looking at the data and knowing who your customers are and what they want, we collaborate with your team in order to unpack how your brand reaches people online.
Writing for a website needs to be clear – people want to see answers and solutions for their problems. The better and stronger the storytelling, the more conversions. You also want your own online voice and identity suited to your brand and our team helps you find this to tell your story authentically.
Do you want to reframe your story in the best light? We can help you.
Our web design breathes life into your brand.
Whether your brand is audacious and contemporary, confidently retro, eccentric or methodical, our focus is not only to get your brand online, but also to reimagine what your brand looks like online.
Using the best suited colours, exciting content, well-presented evidence and excellent visuals, we help you attract users and keep them coming back for more.
We aim to keep you fresh and relevant in their eyes, and your own.
This is what working with us looks like.
“We have a goal orientated website where every lead matters. Any lead not taken advantage of has a serious cost effect to the business and Angus and team did a great job in both improving how we monitor traffic and flow, as well and ensuring we were converting far more of these leads. They are a great team to work with and I can recommend them without hesitation.”
Absolutely brilliant work and service from start to finish. I was extremely particular on how I wanted the website to be designed and was most impressed, always willing to go that extra mile to make sure I was happy.
I’m a new company in the online website side of things. Angus has been great, not only a web designer but generally how to optimise my company online. Even though I was doing a very basic website, he delivered an excellent customer service and great communication skills to make up for my lack of experience. and most importantly plenty of patience. Thanks!
Web design agency vs. traditional agency.
The quality of the websites we build is high because of our experience and high expertise in web design, whereas traditional agencies usually don’t.
- For most traditional agencies, websites come afterward everything else and focus isn’t put on prioritizing them.
- Web design agencies focus on and prioritize your website and all work is done by experts with great knowledge in optimization and website-building.
Dated marketing techniques often used by traditional agencies result in websites that launch containing content that does not work online.
This is because a lot of thought and work needs to go into making sure websites are built and executed properly. Digital agencies know what they’re doing.
Lead generation
These are B2B (Business-to-Business) or B2C (Business-to-Consumer) sites that draw attention and spike needs for services usually by taking visitors on a journey that raises interest.
Ecommerce
The results of ecommerce websites should be measured by the money coming in. Easy to build on and capable of integrating with all existing major platforms.
Nonprofit
Institutions, professional organizations and charities also find great websites an asset in furthering their missions and serving their communities.
Numerous projects, across almost every industry.
Although clients are unique, there are three main categories most websites fit into.
One site that leads to everything.
Great websites have cohesion with the rest of your systems and integrate without challenges. A website should not be a standalone entity that doesn’t link to other tools and systems your company and brand utilizes.
User experience is far more enjoyable when your services and tools are interconnected, and it also saves your business time.
- Third party or internal databases serve as a pool for content
- Surveys or forms should smoothly integrate with CRM (Customer Relationship Management), email systems and marketing automation
- Ecommerce should integrate with payment gateways, inventory and with accounting
- Any career sections should easily link with your HR systems
In order to maximize the highest value of your whole technology stack, we specialize in integration of systems.
Is my site accessible?
Of course it should be – access to information is something that everyone is entitled to.
Some things that help with site accessibility:
- Size and contrast
- Skip links to get directly to content
- The option to have meaningful-text only
If you want more information about Section 508 compliance or WCAG guidelines, along with real user testing options, please feel free to consult us.
All site visitors are important, so we aim to work with you in reaching those with mobility and visual impairments as well.
Will my rankings be affected?
You won’t because our SEO specialists make sure everything is preserved but they also focus on ranking improvements.
When a web design company sets low expectations regarding search traffic post-launch date, it is usually because they may have changed things that were working well already. This is not effective and not efficient, so we aim to keep your traffic consistent and growing.
The search-driven redesigning process should consider these factors:
- A strong technical SEO foundation
- A well-detailed and outlined strategy relating to URL structure along with URL redirection
- Preserving keyphrase relevance especially related to organic pages that drive traffic
The plan should be to keep what’s working and change the things that need changing.
I’m rebranding. Now what?
Branding and web design should compliment each other and work better when there’s a continued theme. If you’re rebranding, it’s a great opportunity to look at everything holistically and find out what the audience perception of your brand is.
Our questions pertaining to your conversion goals, your audience, and your business usually overlap with similar questions you consider for rebranding strategy.
It’s wise and useful to consider utilizing web development, web design and marketing all simultaneously.
Evaluate your brand. Relook at the logo and your choice of colour palette, as well as the language you use (the messaging) and what you’re trying to communicate (the message). These are some things to think about in making your brand a true reflection of who you are now and to align your design to the future, and not be fixated on the past.
Our process is compatible with busy marketers.
What are the time requirements for my team and for me?
Because this isn’t your only focus – you have projects to work on, teams to manage and content to develop, you should evaluate your capacity.
A minimum of 5-10 hours weekly is necessary from you.
It’s necessary to spend more time if:
- Input from a larger team is something you want to use
- You plan on being at the forefront of content writing
Content and approval shouldn’t cause you to feel weighed down. We are willing to adapt the process in order to make your load lighter.
Don’t miss out on being a pioneer in redesign within your industry.
Businesses that are slow in their response to redesign usually suffer for their relaxed approach.
Most websites only thrive from about 2-3 years (an average lifespan around 2 years & 7 months).
High-performing websites can offer over 4 years of value, holding off on redesigning is not advisable
Your design influences the visitor’s perception of your brand and allows them to gauge the value (and the pricing) of the services you’re offering.
It’s wise to do some research and collect data on your services (from online presence), as well as your competitors’ (from their sites) and then to have a look at your site again.
Your website should stay fresh, relevant and competitive. Redesigning your site keeps your brand current, with a foot firmly placed in the future.
Choose a website that’s designed with strategy and empathy.
Knowing who your visitors are and what they’re looking for, along with understanding what problems they have and solving them will drive them towards action. Allow us to help you build a site that offers them exactly what they need.