More than 46% of Google searches are for local services. Capturing local searches is one of the best ways to drive business and ‘Google My Business’ listing is one of the best bays to do that and an essential part of strategy for local SEO.
In order to increase your site’s rankings in the searches conducted by users locally on Google and a few alternative search engines, local Search Engine Optimization services will leverage on-site SEO, as well as off-page SEO strategies. Best Value Digital has experience in the creation and execution of local SEO tactics. Our results are driven by local Search Engine Optimization audits that are extensive, creating and executing strategies, Schema markup, managing local listings, Google and Bing Business tools and optimization, and constant maintenance of local SEO and consulting. Our focus does not only hone in on individual elements that go into SEO, but we also weave them together into a single comprehensive strategy.
By working with Best Value Digital, you get professional and well experienced SEO specialists for your brand. Our teams have the necessary qualifications and exposure in this field, and local SEO services are conducted in-house so you can rest assured that there we do not outsource and we don’t use automated tools. We collaborate with your marketing teams to focus on and to outwork SEO tasks. We also allow you to have access to our web development team, as well as our UX, Google Analytics, web design and our digital marketing specialists to strengthen your campaign and to give your company holistic solutions if and where necessary.
Services in Local SEO.
At Best Value Digital we provide extensive services in local SEO, from research all the way through to continuous optimization. We also focus on regular and continuous reporting, as well as consulting.
Google Business And Optimization Tools .
Google My Business, a tool (free) from Google allows organizations and businesses to handle their online information across search as Google maps services. When your business creates and optimizes this profile, it leads to your business’s inclusion in the local searches that are relevant. A great downfall seen in local SEO happens when businesses leave their GMB profile unclaimed and when they leave it unoptimized.
Allow us to handle any updates to your GMB listings. We are here to assist with:
- Listing creation
- Choosing the relevant industry and business categories
- Uploading photos where necessary
- Tracking your business’ overall performance on GMB
We give you a monthly GMB listing performance report that includes the amount of traffic coming in, and the conversions that traffic drives to your site, as well as advice on optimizing to achieve stronger results.
Local Citations.
Aside from Google Business tools, it is also necessary to have local industry listings as well as review service links and profiles like Yellow Pages, Yelp, Tripadvisor and Groupon to help boost your SEO. These links increase organic visibility for your company, and at the same time, they also allow Google and alternative search engines to utilize these citations in verifying, validating, and returning your most accurate business information when people search.
Best Value Digital manages all the citations for your business, ensuring that your information stays up-to-date, optimized, and accurate. This will save your team so much time as they won’t have to track down each citation.
Content That Is Localized.
To attract local searches, the creation of content that’s localized and specific to areas your business serves is important. Localized content helps search engines link your franchises or business to specific areas or cities. We collaborate with your content and marketing teams in creating a local and comprehensive SEO strategy for your content in order to inform, attract, and convert the maximum reach of local search users.
We are well-experienced in the creation and optimization for the following areas:
- Local business or franchise pages
- Local product or service pages
- Local news as well as local updates
- Events
You can then add this content to your business’ editorial calendar ensuring ongoing content creation, optimization and publishing that results in boosted local searches.
Competitor Analysis.
Best Value Digital also conducts a strategic analysis of the local Search Engine Optimization campaigns of your competitors. We then perform a thorough SWOT analysis of your relevant SEO landscape that scouts for opportunities in growing local SEO for your business in order to maximize visibility so you can surpass your competition.
By using a well-thought through approach, our specialists are able to:
- Identify local competitors
- Conduct research and collate their relevant SEO data
- Produce an analysis of their landing pages and websites
- Identify properties that Google and alternative search engines deem valuable
- Conduct profile and citation checks
- Collect backlinks from these checks
Our team collates this information and prioritizes important data in order to enhance your strategy regarding local SEO, which will place you ahead of your competition in the valuable searches.
Keyword Tracking and Reporting.
We provide important keyword ranking information for your business on a national and local level to ensure that your business has an increase in organic visibility. By collaborating with your team, we can create a list containing focus keywords to prioritize, along with relevant search phrases. These will then go into our tracking tools, ensuring continuous increase in visibility pertaining to important searches. This information is available to you regularly through our monthly reports to give you clarity and assurance on growth projections.
Reach out to us.
Do you want to see a major shift in local SEO for your brand? We’re here to help. With our expertise in gaining more conversions through qualified traffic from search, we are ready to help you achieve your desired results. Reach out to us and we’ll be sure to have our SEO specialists get in touch with you.